Many who wish to create a competitive edge when it comes to the services and/or products that they offer are starting to implement the use of web television for their video marketing campaigns. There are many different online venues that incorporate the use of web television for such endeavors. Websites such as MySpace, YouTube, and Blip.TV are among the most popular. In this guide, I will provide you with the top 3 tips for using web television in your video marketing campaign.

1. The first tip in successfully using web television for video marketing is to think of the video as a representation of you, or your company. Many consider these videos to be much like digital business cards. The videos should be creative, yet professional at the same time.

2. It is important to remember that you only have a short time to capture the attention of your audience. Generally, when it comes to written articles, that time is estimated to be about one minute. However, it is literally cut in half when it comes to video. You should be able to capture the attention of your audience within thirty seconds or less.

3. In order to be indexed by search engines when using web television for your video marketing campaign, it is important to attach properly optimized text to your video. You should incorporate keywords to the video that you want to key in on when it comes to the market.

Utilizing web television for your video marketing campaign is a smart move. Not only does it allow you to creatively showcase the services and products that you offer, but it also allows you to have a competitive edge. By using the top 3 tips listed here, you can easily and successfully harness the power of web television today!

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Technorati Tags: Audience, Best Dvd Camcorder, Blip Tv, Competitive Edge, Digital Business Cards, Dvd Camcorders, Endeavors, First Tip, Marketing Campaign, Marketing Campaigns, Search Engines, Short Time, Showcase, Smart Move, Thirty Seconds, Time 2, Video Marketing, Web Marketing, Web Television, Youtube

I was reading a thread at a big webmaster forum yesterday which made the claim that “SEO is dead.” Now, it’s hard to say whether or not the original poster was being serious or sarcastic, but he referenced some other news he’d been reading on a few authority sites that made the “dead” claim.

The notion was that, because of the prevalence of Web 2.0 community sites, the idea of needing to optimize for any of the engines was going away — and fast. The idea was also put forth by another poster that, because of the huge number of content management systems that are already setup to be “search engine friendly”, the need to have any additional knowledge to rank well was quickly diminishing.

My answer to all this? Poppycock.

First, while it is true that there are many CMS programs that are search engine friendly out of the box, on-page factors matter so little to ranking (at least in Google) that even if the on-page playing field was leveled, it would make little difference in the current search engine results.

Second, SEO is about far more than just what’s on the page. The way you analyze what keywords are worth optimizing for, the way you write the content around those keywords, and the links you get to the pages that you want to rank for those keywords all have a large role to play in how much traffic you get from the search engines — and that analysis takes specialized knowledge. Anyone can learn to do it, but it does have to be learned.

Third, and most importantly, Web 2.0 is nice, and sites that revolve around that kind of community are huge traffic mongers (e.g. YouTube), but there will always be a need for full-text indexing of the web.

So is SEO dead? Nope. It’s alive and well, and will be for as long as people need to search for information on the web.

Technorati Tags: Cms Programs, Content Management Systems, Google, Notion, Poppycock, Prevalence, Search Engine Results, Search Engines, Seo, Traffic, Webmaster Forum, Youtube

I find it remarkable that so few web citizens know the great amount of video viewing options currently available on the Web. With a couple clicks of your mouse she can go from enjoying that nostalgic childhood television show through web video to watching dozens of tv networks from half way around our vast earth. Desire to see what they might be watching right this moment in Spain or Italy? You can do it now!

With a couple clicks more of a mouse you can watch free movies online in the form of the latest blockbusters to curious indie flicks a person won’t discover in most DVD retailers. And I am not talking about low-quality YouTube shows.

From sometimes sketchy websites streaming gobs of high quality videos to perfectly legitimate and easy-to-use services from major power houses like Amazon and Netflix, it is currently incredibly quick and easy to watch movies on the internet. Everything you require is an always-on broadband internet connection and a relatively recent web browser. I recommend using either Firefox 3 or 2 and Internet Explorer 7 or 6. While I prefer Firefox, some services such as Netflix still need Internet Explorer to enjoy their internet videos.

It is also possible to download free online movies, but be careful where you go to find these movies. There is a phenomenon called BitTorrent which renders it surprisingly easy to download thousands of high quality movies… but in many cases it is illegal.

It is so simple that lots of individuals innocently fall into this sort of piracy, so be very cautious with such tools and internet sites. Note that this technology involves an automated sharing technology where what you start to download is automatically uploaded and shared with others even before you have finished downloading, so you might think you are not distributing copyrighted material but you are, so please be careful! Do not steal!

I suggest services like Amazon Unbox and CinemaNow. These are established and legitimate services which allow you to download and enjoy huge numbers of top quality films for a small negligible monthly cost.

I hope this helps to open your eyes to the many cheap and fun methods to utilize the Web to find and enjoy a broad assortment of media entertainment. So go enjoy!

Technorati Tags: Amazon Unbox, Bittorrent, Blockbusters, Cinemanow, Firefox, Flicks, Free Movies, Gobs, Internet Connection, Internet Explorer 7, Internet Sites, Low Quality, Piracy, Power Houses, Sharing Technology, Television Show, Tv Networks, Web Browser, Web Citizens, Youtube